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New Developments go to plan for Elan

A SENSITIVE approach to planning is paying dividends for Elan Homes, enabling the company to progress new developments to create sustainable communities where people aspire to live.

 Gosling Park in Croft, near Warrington, is a prime example of how Elan is using its professional expertise to successfully develop sites in highly desirable locations.

The former RAF Croft had been redundant for more than 50 years but is now being regenerated by Elan to provide 25 new homes in a parkland setting.

Richard Dean, land acquisition director for Elan Homes in the North, says: “The former RAF Croft site is based in the greenbelt and when assessing the development potential of the land we fully recognised that this could represent a challenge in terms of securing planning permission. Our sensitive approach achieved a balance between providing fantastic new homes in a unique setting, with lots of open space and a scheme that would be viable. By using our expertise we were able to secure planning consent for Gosling Park at committee level rather than have to go through a protracted appeals process.”

At Gosling Park Elan agreed to build on less than five acres of the 21 acre parcel of land, leaving around 80% of the site as a protected woodland and a wildflower meadow.

Marie Morris, sales director for Elan Homes in the North, adds: “The homes are proving extremely popular with buyers. In the first month 11 ‘off plan’ sales were secured and ‘early bird’ reservations were made on a number of other properties yet to be released onto the market.

“With increased demand for new homes amid signs of improving market conditions, we are also planning to launch other new exciting developments.”

The company, with its northern headquarters in Ellesmere Port, was granted planning permission at committee to build 44 new homes in Haslington, near Crewe. Building work on the 3.65 acre site on Vicarage Road is due to start in early 2014. A stream, hedgerows and trees will be retained as part of the development, known as Vicarage Fields, and some of the homes will benefit from views over the open countryside.

In 2014 Elan will also launch Carnatic Court, a development of 16 townhouses in the desirable L18 area of Liverpool, and Fern Lea in the Cheshire village of Farndon where work is underway to construct 32 new homes.

“Elan has built a reputation as a company that delivers niche developments in highly desirable locations where people really want to live,” Richard adds.

“We have an appetite for more sites and relish being able to use our professional expertise to achieve planning permissions and deliver developments in great locations. Our approach is flexible and we are willing to deliver sites through option agreements as well as conditional contracts.”

Elan is looking for land with development potential in the North West. This could be somewhere that’s currently occupied by a vacant or derelict buildings or a clear parcel of land. Anyone with land available should contact Elan online at