ELAN Homes has ambitions of becoming a key player in the Midlands housing industry after setting up a new regional office in Coleshill.
At the helm of the company’s Midlands business is Regional Managing Director David Summers, working alongside an experienced team including Sales Director Tracey Ball and Land Director John Brown.
The opening of the Midlands office in late 2018 coincided with the 10th anniversary of the formation of Elan Homes. The company, with its national headquarters in Cheshire, operates across the North West, South West and Midlands regions of England and in Wales.
David Summers is relishing the challenge the new role holds.
“We’re looking to grow the business and the brand and the Midlands will play a pivotal role in that. Elan is in a strong position to fill a gap in the housing market by creating schemes of 15 to 120 units in sustainable locations.” David said.
“We want to establish Elan as one of the key players in the region both in terms of aspirational private sale properties and regeneration opportunities by forming strong contacts and working collaboratively with land owners and local authorities.”
David has 17 years’ experience of volume housebuilding, having started his career at Walton Homes, a private housebuilder based in the Midlands. He also worked for the Gladedale Group, Keir Group and Aurora Living prior to joining Elan.
With a background of working in the technical department he has a detailed working knowledge of pre-construction functions from viability through to detailed design specialising in mixed use regeneration, brownfield and Greenfield housing schemes of up to 1,000 units.
More recently, as Operations Director he has led construction, commercial and customer service functions whilst also overseeing restructuring and rebranding projects.
“I’m keen to help build upon Elan’s reputation and by merging the Southern and Midlands it’s given us a running head start. There were live sites already owned when the Midlands office opened, plus a good pipeline of future sites to progress rather than having to start from scratch. There’s a fantastic outlook for the year ahead.”
Elan’s Midlands Division is currently selling homes at St Thomas Priory in Baswich and has just launched sales at Walcot Meadow, Drakes Broughton, with a further Worcestershire site coming soon in Stableford. Sites including The Gateway in South Molton; Pippards Court, Somerton; and Weavers Fields in Castle Cary previously under the wing of Elan’s Southern business are now being overseen by the company’s Midlands team.
There are currently eighteen people based out of Elan’s Midlands headquarters, with the figure set to increase to around twenty by the end of the year.
“I was initially drawn to Elan’s contemporary, fresh and modern branding. It stands out compared with other house builders whose branding tends to be dated and twee. This contemporary identity is a direct result of the progressive attitudes of the main board who are keen to adapt to changes in the market place whilst maintaining their traditional values and these qualities are echoed in the product. It was a business I was keen to join,” David recalls.
John Kendrick, Managing Director of the Elan Homes Group, said: “The formation of the Midlands Division is part of our strategic plan to grow the business by moving into new areas and delivering much needed new homes to help tackle the housing shortage.
“David brings a wealth of knowledge and experience that will help shape the future of the Elan brand in the Midlands. We have every confidence that Elan will be as well regarded in the Midlands as it is in other areas where we operate.”
Find out more about Elan, including career opportunities, via the website.