Privacy Policy

Introduction

 

Elan Homes Ltd is committed to protecting your personal data and respecting your privacy.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

This Privacy Policy explains how we collect, use, store, and protect your personal data, and sets out your rights.

By providing your personal data or using our services, you acknowledge that you have read and understood this Policy.

Data Controller

 

The data controller is:

Group Data Protection Manager
Elan Homes Ltd
Oak House, Lloyd Drive
Cheshire Oaks Business Park
Ellesmere Port
Cheshire, CH65 9HQ

Registered in England No. 03215914

We are registered with the UK supervisory authority (the Information Commissioner’s Office).

Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. The latest version will always be available on our website. We encourage you to review it periodically.

Personal Data We Collect

 

We collect only the personal data necessary to provide our services. This may include:

• Name, address, email address, and telephone number
• Enquiry details submitted via forms or correspondence
• Employment application information (Careers)
• Trade or supplier registration details (Working With Elan)
• Land submission details
• Property viewing and reservation information
• Purchase, part exchange, and after-sales information

We do not knowingly collect personal data relating to children.

How We Collect Your Data

 

We collect data when you:

• Contact us by phone, email, post, or online forms
• Register interest in developments or properties
• Request brochures or arrange viewings
• Apply for a job
• Register as a supplier or land contact
• Reserve or purchase a property
• Purchase upgrades, options, or services

Lawful Basis for Processing

 

We process personal data under the following lawful bases:

• Legal obligation – where processing is required by law
• Contract – where processing is necessary to perform a contract with you
• Legitimate interests – where processing supports our business operations
• Consent – where you have explicitly agreed (e.g. marketing communications)

Legitimate Interests

 

Where we rely on legitimate interests, these include:

• Selling and delivering homes and services
• Managing customer relationships and enquiries
• Improving products, services, and customer experience
• Marketing relevant developments and services
• Preventing fraud, crime, or misuse of services
• Ensuring health, safety, and security of customers and staff
• Complying with legal and regulatory obligations
• Handling disputes and legal claims

We always balance our interests against your rights and freedoms.

How We Use Your Data

 

We may use your data to:

• Provide requested services or information
• Process property purchases and related services
• Manage after-sales and warranty obligations
• Respond to enquiries and support requests
• Improve services and customer experience
• Conduct customer satisfaction monitoring
• Send marketing communications (where permitted)
• Notify utilities and local authorities of property transactions
• Support participation in government schemes (where applicable)
• Maintain site security (including CCTV monitoring)

Marketing Communications

 

We may send you marketing communications where lawful to do so.

You can opt out at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly
• Writing to our registered office

Sharing Your Data

 

We do not sell or rent personal data.

We may share data with:

Service providers

Including IT providers, NHBC or equivalent warranty providers, estate agents, solicitors, financial advisers, mortgage providers, utility companies, and local authorities.

All third parties are required to:

• Process data only on our instructions
• Maintain appropriate security measures
• Comply with UK GDPR obligations

Other disclosures

We may also share data where required:

• By law or regulation
• With law enforcement or government bodies
• To protect legal rights or prevent fraud
• In legal proceedings

International Transfers

We do not transfer personal data outside the United Kingdom.

Data Retention

 

We retain personal data only for as long as necessary for the purposes collected.

Retention periods vary depending on the category of data and are set out in our internal Inventory of Processing Activities.

We retain:

• Active records for operational purposes
• A marketing suppression list indefinitely to respect opt-out requests

When no longer required, data is securely deleted or destroyed.

Cookies and Website Tracking

 

Our website uses cookies to:

• Improve user experience
• Analyse website performance
• Support marketing and advertising

For full details, please refer to our Cookie Policy.

We also use Google Analytics to understand website usage in aggregated, non-identifiable form.

CCTV

 

We operate CCTV on selected sites and offices for:

• Crime prevention and detection
• Safety and security of staff, customers, and property

Footage may be shared with law enforcement where required by law.

Your Data Protection Rights

 

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate or incomplete data
• Request erasure of your data (where applicable)
• Request restriction of processing
• Object to processing, including marketing
• Request data portability (where applicable)
• Withdraw consent at any time (where processing is based on consent)

We may request proof of identity before processing your request.

We aim to respond within one month, in line with legal requirements.

Subject Access Requests (SARs)

 

We respond to SARs within one month of receipt.

We do not normally charge a fee. However, we may charge a reasonable fee or refuse requests that are manifestly unfounded, excessive, or repetitive.

If additional time is required, we will inform you.

To submit a request, contact:
customercare@elan-homes.co.uk

Right to Lodge a Complaint

 

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office
Website: ICO website

We would appreciate the opportunity to address your concerns directly before you contact the ICO.

Contact Us

 

If you have any questions about this Privacy Policy or your personal data, please contact:

Group Data Protection Manager
Elan Homes Ltd
Oak House, Lloyd Drive
Cheshire Oaks Business Park
Ellesmere Port
Cheshire, CH65 9HQ

Email: customercare@elan-homes.co.uk