Plans for new homes on a former industrial estate in Staffordshire are underway and work is about to start after the site was acquired by Elan Homes.

The homebuilder has just completed the acquisition of a 2.59 acre site on Giggetty Lane, once home to O.J. Wootton Ltd. The land already benefits from full planning consent and Elan is keen to progress the scheme, which will deliver 32 new homes.


Elan is already building and selling new homes in Staffordshire with developments in Kinver and Loggerheads.


David Summers Regional Managing Director from Elan Homes (Midlands), said: “Redeveloping redundant brownfield sites and bringing them back into good use is integral to delivering much-needed new homes and addressing the housing shortage. Having grown up in the village, I remember this site as part of the Ounsdale Road Industrial Estate and while plans for housing were first mooted in 2012 and the industrial buildings subsequently demolished, the scheme stalled at various points. Now that Elan has acquired the land we’re pressing ahead and looking forward to starting work on site in September.”


The first homes at the development, known as Wottoonbrook, are expected to be release for sale in early 2021.


“It’s important that when we build new homes anywhere we respect the heritage of the area but, Wombourne holds a particular personal significance which is why we’ve named our Wombourne development in honour of the Wootton family. They have a long history within the village and have contributed to local charities and causes over the years,” David explained.


There will be; 22 private sale homes at Woottonbrook, ranging in size from one to four bedrooms including 2 maisonettes specifically for over 55’s.

In addition to the private sales there will be 10 affordable homes. Five of the properties, two and three-bedroom homes, will be available via shared ownership. The remaining five, each with two bedrooms, will be social rented homes.


“Elan have previously built on a neighbouring parcel of land and so understand the local housing market. The mix of properties to be built on this new site reflects the housing needs identified for South Staffordshire,” David added.


Along with new homes, the development will include open space and woodland. Elan will also make a £10,000 play area contribution.


The homes will enjoy a sought-after location, close to the Staffordshire and Worcestershire Canal and a nature walk. The amenities of the village, including shops and schools, are all within easy reach of the development, while Wolverhampton city centre around five miles away.


Potential purchasers can register their interest in the homes at Woottonbrook via the Elan website:

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